Privacy Policy

Effective Date: January 1, 2023

Ascend Health Partners, LLC ("Ascend," "we," "our," or "us") is dedicated to safeguarding your privacy. This Privacy Policy describes how we collect, use, share, and protect your personal information (PI). By accessing our website or using our services, you agree to the practices outlined in this document.

1. Information We Collect

A. Information You Provide

We collect PI you voluntarily provide when:

• Registering for an account
• Requesting a quote
• Communicating with us
• Applying for health plans or financial assistance

Examples of PI include:

• Personal Identifiers: Name, email address, phone number, and mailing address
• Sensitive Data: Social Security number, government-issued ID
• Account Information: Usernames, passwords, payment details

B. Information We Automatically Collect

When you interact with our website, we may collect:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent, and other activity logs
• Cookies and Tracking Tools: For analytics and personalization (see Section 4)

C. Third-Party Sources

We may obtain additional data from public databases, social media, or marketing partners to enhance our services.

2. How We Use Your Information

We use your PI to:

• Process applications and manage accounts
• Deliver and improve services
• Communicate important updates or promotional content
• Ensure legal and regulatory compliance
• Prevent fraud and enhance security

3. Sharing Your Information

We may share your PI with:

• Government Entities: To assist with health plan enrollments (e.g., CMS)
• Service Providers: For payment processing, advertising, and technical support
• Business Transactions: In the event of mergers, acquisitions, or sales

We do not sell your PI to third parties.

4. Cookies and Tracking Technologies

Cookies help us improve website functionality, personalize content, and measure campaign effectiveness. Types include:

• Essential Cookies: Required for core functionality
• Analytics Cookies: Provide insights into user behavior
• Advertising Cookies: Deliver targeted ads

You can manage cookies via browser settings.

5. Data Retention

We retain your PI for as long as necessary to fulfill the purposes outlined here or comply with legal obligations (e.g., CMS mandates require 10 years). When no longer needed, your PI is securely deleted or anonymized.

6. Protecting Your Information

We employ technical and organizational measures to secure your PI. While we strive to protect your data, no system is entirely secure. Access our website within secure environments and take necessary precautions.

7. Your Rights

General Rights:

• Access and Correction: Request a copy or updates to your PI
• Data Deletion: Submit a request to delete your PI
• Marketing Preferences: Opt-out of promotional messages

California Residents:

• CCPA Rights: Request details on PI collected, shared, or disclosed
• Sensitive Data: Restrict its use to essential purposes

Contact us at accounts@ascendhpinc.com or 888-357-2479 to exercise these rights.

8. Children’s Privacy

Our services are not directed at individuals under 18 years of age. If we discover PI from minors, we promptly delete it. Report any concerns to accounts@ascendhpinc.com.

9. Updates to This Policy

We may revise this Privacy Policy periodically. Updates will be posted with a new "Effective Date." Please review this policy regularly.

10. Contact Us

For questions, concerns, or exercising your rights, contact us:

Ascend Health Partners, LLC
2400 Louisiana Blvd NE, BLDG #3
Albuquerque, NM 87110
Email: accounts@ascendhpinc.com
Phone: 888-357-2479

11. Cookie Policy Summary

• Purpose: To enhance functionality, analytics, and personalization
• Management: Adjust settings via browser.
• Third-Party Cookies: Used for targeted ads and analytics by partners such as Google and Facebook